It just wants a hug.
Remember this Pikachu VMAX Promo that was revealed 1 month ago? Well that card is now going for 10000 yen ($95). Japanese Card shops are buying it as we speak for 10000 yen. This card was less than 4500 yen ($43) less than 24 hours ago. What happened? We need some background information first.
Update 20-09-2020: This promo is coming down in price a little. It's now around 7000 yen. It might go down in the upcoming days since more packs are being opened. However the price could change if all packs are given away.
From the Sword & Shield S4 Astonishing Volt Tackle Officially Revealed article:
Pika Pika! Pikachu! Promo Card Campaign!
If you purchase 1 BOX of the S4 Astonishing Volt Tackle set, you will receive 5 promo card packs. Or you get 1 pack with every 6 Astonishing Volt Tackle packs. Includes promo versions of Pikachu V and Pikachu VMAX. Also 3 Pikachu promo cards are included, which includes a new Pikachu Holo card 124/S-P.
1 random card per pack.
Starting from: September 18, 2020
While supplies last.
Apparently this Gigantmax Pikachu card nicknamed 'Chonky Boi', is very extremely hard to pull, with a 'chonky' price to match now. While we don't know the official pull rates yet, you have to be lucky to get one out of these promo packs. yupoke48 on twitter showed that it took 65 promo packs to open to get just 1 Pikachu VMAX promo. Many people expected that there was a 1 in 5 chance to get Pikachu VMAX.
Japanese Card Shops and collectors must have taken notice of this well while opening up packs. There is alot of demand for this card too, since Pikachu is essentially the mascot of the Pokémon franchise, it's a very popular Pokémon.
If you considered wanting one in the Japanese version, we recommend buying it as soon as possible before the price could possibly double in price again. We assume at some point, that this Pikachu VMAX will release internationally in a product later this year. It will be very interesting when the price will settle for this card.
These packs likely won't get a reprint as they often do with these campaigns. In the description it says "while supplies last" indicating the promotion ends as soon as the packs have will run out of stock.