Pokémon Trading Card Game Sets New Sales Record in Europe, Earns Three Awards

Published on 6 March 2023 at 11:06

In 2022, the Pokémon Company International continued its success from the previous year with another record-breaking performance in retail sales across Europe, with a significant boost from its popular Trading Card Game (TCG) and toy product lines.

The Pokémon Company International has recently announced impressive financial results for 2022, attaining record-breaking sales figures across Europe for its Pokémon Trading Card Game (TCG) and toy product lines. This growth has been acknowledged by NPD, a leading market research company, who awarded Pokémon three notable distinctions at Europe's largest Toy Fair, Spielwarenmesse, held in Germany. Pokémon was recognized as the Global Top Toy Property of the Year, Europe's Top Gaining Property Total Toys, and Europe's Top Gaining Property Games & Puzzles.


According to data compiled by NPD Group, Pokémon has maintained its position as the top property in France, Belgium, and the Netherlands, while achieving its highest-ever annual ranking in the United Kingdom, Germany, and Italy. Furthermore, Pokémon was the top NPD toy property in France for the second consecutive year, exhibiting a 14% increase in sales year over year, and nearly doubling the sales of the second-ranking brand. Additionally, with 14 items in the top 50 toys of the year, Pokémon also proved to be the best-performing top 15 property.

In 2022, Pokémon achieved its highest annual position ever in Germany, the U.K., and Italy. It was ranked No. 4 in Germany (up from No. 9) with 44% growth, had two products in the top 50 toys by revenue, and was the best-performing top 15 property. In the U.K., it was No. 4 (up from No. 7), and in Italy, it was also No. 4, showing the strongest growth among the top 15 properties with a 101% increase year over year. Additionally, Pokémon maintained its No. 1 position in both Belgium and the Netherlands, with four products in the top 50 items in the latter country. The highly anticipated Pokémon TCG: Scarlet & Violet expansion, which introduces Tera Pokémon ex with unique etched artwork, is set to launch on March 31st.


According to Mathieu Galante, licensing director EMEA for The Pokémon Company International, "We built on the success of our 25th anniversary celebrations with another packed programme of exciting activity and innovative product launches, creating huge demand and buoyant sales. We are delighted with the superb performance at retail, which demonstrates the brand’s continued iconic cultural relevance, and we continue to work hard to bring more innovation to fans over the coming months."


Simon Benton, vice president of Pokémon TCG sales for Europe, stated that "2022 saw another sensational year for the Pokémon TCG. We would like to thank our retail partners and distributors for their amazing support, which has continued to raise the profile of our products — and TCG in particular — to consumers. In another record-breaking year, Pokémon is the No. 1 NPD property in three countries and achieved its highest-ever position in other key territories, and we look forward to building on this success further in 2023."

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